Archive - MarTech Data Lab

MarTech Data Lab | #6 - 5 Vital Signs of Experimentation, Voltage, & Building a B2B Team

What is the Voltage Effect?, Consumer Insights, and B2B Marketing Team Building

Feb 13, 2023 • Samuel Itin

MarTech Data Lab | #5 - A Beige Book for Marketers, AI for Today, and SaaS Trends

A Fed Beige book for marketing, customer feedback, and SaaSy trends

Feb 6, 2023 • Samuel Itin

November 2022

MarTech Data Lab | #4 - Simplifying MarTech, State of Marketing, & 2023 Predictions

Reducing complexity, wrangling chaos, and what the future may hold

Nov 21, 2022 • Samuel Itin

MarTech Data Lab | #3 - Chaos & MarTech: The Tension of Centralization vs. Decentralization

A theory of control, a framework for new martech tools, and Ash Ketchum's victory

Nov 14, 2022 • Samuel Itin

MarTech Data Lab | #2 - Inflation + Marketing Attribution = Spider-Man?

What inflation can teach us about attribution, 1001 AB Tests, and AirBnB's bet pays off

Nov 7, 2022 • Samuel Itin

October 2022

MarTech Data Lab | #1 - An Introduction

An introduction, a confession, and martech tools galore

Oct 31, 2022 • Samuel Itin

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